You'll measure local marketing success by tracking video views by geographic location to identify your strongest markets, monitoring engagement signals like phone calls and in-store visits that lead to actual sales, and calculating your true customer acquisition cost by dividing total marketing spend by new customers gained. Set up conversion tracking that aligns with your specific business goals, compare performance across platforms like Facebook, YouTube, and Google, and use location extensions to connect online views with offline visits. The strategies below will show you exactly how to implement each metric.

Track Local Video Views by Geographic Location

Understanding where your video views come from transforms raw analytics into actionable local marketing intelligence.

Geographic data transforms guesswork into precision, revealing exactly where your local marketing efforts deliver real results.

You'll break free from guesswork by examining geographic data in YouTube Analytics or Facebook Insights. Focus on cities generating the most engagement—these reveal your strongest markets.

You can then tailor content specifically for these audiences, amplifying what's already working. Don't waste resources on broad targeting.

Instead, concentrate your budget where viewers actually watch and respond. This data-driven approach liberates you from ineffective campaigns, empowering smarter decisions that maximise your local reach and impact.

See Which Engagement Signals Lead to Local Sales

Understanding which customer actions drive actual sales helps you optimise your local marketing budget.

You'll want to track phone call conversions to see how many enquiries turn into revenue-generating customers.

Monitoring in-store visit metrics reveals which online campaigns successfully bring people through your physical doors.

Track Phone Call Conversions

Phone calls remain one of the most valuable conversion signals for local businesses, yet many marketers fail to connect these conversations back to their marketing efforts.

You're leaving money on the table without call tracking. Break free from guesswork by implementing:

1. Dynamic number insertion that assigns unique phone numbers to different campaigns
2. Call recording and transcription to identify which keywords drive quality leads
3. Integration with your CRM to attribute revenue directly to specific marketing channels

You'll finally know what's working and eliminate wasteful spending on campaigns that don't convert.

Monitor In-Store Visit Metrics

While phone calls tell you who's interested, the real proof of your local marketing shows up when customers walk through your door.

You've got the power to track in-store visits through Google My Business insights, Wi-Fi analytics, and point-of-sale data. Break free from guesswork by connecting foot traffic patterns to specific campaigns.

Notice which ads, posts, or promotions actually drive customers to your location. Compare visit times against your marketing pushes to identify what's working.

This liberation from assumptions lets you invest confidently in strategies that generate real-world results, not just digital noise.

Connect Video Views to In-Store Visits Using Location Extensions

When you're investing in video advertising, you need concrete proof that those views translate into foot traffic.

Location extensions break you free from guesswork by tracking the customer journey from screen to store. You'll finally see which video campaigns drive real-world results.

Stop guessing which videos drive foot traffic. Location extensions reveal the complete journey from view to visit.

Track these essential metrics:

1. View-through store visits – Customers who watched your video then visited within 30 days
2. Cost per store visit – Your true acquisition cost beyond vanity metrics
3. Visit conversion rate – Percentage of viewers who actually show up

This data empowers you to optimise campaigns based on actual behaviour, not assumptions.

Track Phone Calls and Direction Requests From Video Ads

Beyond foot traffic, your video ads trigger two high-intent actions that signal purchase readiness: phone calls and direction requests.

You'll capture these conversions by enabling call extensions and location assets in your campaigns. Track call duration to identify genuine enquiries versus brief hangups.

Direction requests reveal customers actively traversing to your business right now. Monitor these metrics separately from standard views—they're worth more than passive engagement.

Set up conversion values reflecting each action's true impact on revenue. You're measuring freedom from wasted ad spend by focusing on actions that directly generate sales.

Calculate What Each Local Customer Actually Costs You

You can't improve your marketing ROI if you don't know what you're spending to acquire each customer.

Track every dollar you invest in local marketing—from Google Ads and Facebook campaigns to print materials and promotional events—then divide that total by the number of new customers you've gained.

This customer acquisition cost (CAC) reveals whether your marketing budget is working efficiently or burning cash without returns.

Track Marketing Spend Accurately

Calculating your true customer acquisition cost separates profitable local marketing from expensive guesswork.

You'll break free from marketing confusion when you track every dollar flowing out. Don't let hidden costs sabotage your freedom to scale.

Track these expenses ruthlessly:

1. Direct ad spend across all platforms and channels
2. Tool subscriptions for automation, analytics, and management software
3. Time investment converted to dollar value for content creation and campaign monitoring

You can't optimise what you don't measure.

Accurate tracking reveals which campaigns truly deliver ROI, liberating you from throwing money at tactics that don't work for your local market.

Divide by Total Acquisitions

Once you've tallied your marketing expenses, divide that total by the number of new customers acquired during the same period. This reveals your true cost per acquisition (CPA)—no guesswork, just facts. You'll break free from misleading vanity metrics and gain real control over your budget decisions.

Track this monthly. When your CPA rises, you're overpaying. When it drops, you've found what works. This metric empowers you to invest smarter and escape wasteful spending patterns.

Set Up Local Video Conversion Tracking That Matches Your Goals

Setting up conversion tracking for local video campaigns requires aligning your measurement framework with specific business objectives before you launch any content.

You'll break free from vanity metrics by focusing on actions that drive real revenue.

Configure these essential tracking elements:

1. Geographic-specific conversion pixels that capture where customers take action
2. Custom event tracking for in-store visits, phone calls, and direction requests
3. Attribution windows that reflect your typical local customer journey length

Don't settle for platform defaults—they'll trap you in meaningless data.

Platform defaults mask critical insights—customise your tracking parameters to expose the conversion data that actually impacts local revenue.

Build tracking that reveals genuine customer behaviour and empowers strategic decisions.

Compare Video Performance Across Facebook, YouTube, and Google

When you're running local video campaigns simultaneously across multiple platforms, each network measures success differently—and those inconsistencies will sabotage your optimisation efforts if you don't standardise your comparison framework.

Facebook counts a view at three seconds, while YouTube requires thirty. Google's TrueView skips complicate everything further. You need unified metrics that reveal actual performance.

Focus on cost-per-action and conversion rates rather than vanity metrics. Export data into one spreadsheet using consistent timeframes and attribution windows. Track which platform delivers paying customers, not just eyeballs.

Stop letting platforms dictate your success measures—define them yourself.